Your Alexa Ranking: What Does It Mean for the Success of Your Website?

Sure, you’ve probably heard of an Alexa Ranking before when it comes to discussing the traffic of your website, but what does it mean? Today, we’re going to break down the Alexa Ranking for you step by step to make it easy to understand. This will give you better insight into the current performance of your website and what you can do to attract even more traffic in the future. Let’s begin…

 Alexa Internet Incorporated has been in business since 1996 as an Internet service provider. They came up with something called the Alexa Ranking that has been used by millions of webmasters all over the world to determine where a website stands in the vast world of the Internet. Even the big dogs like Yahoo and Google rely on a website’s Alexa Ranking to determine the importance of a website.

According to Alexa themselves, the Alexa Ranking analyzes the traffic of millions of Internet users to create specific traffic rankings based on the popularity of a website. This Alexa Ranking is determined after three months of traffic analysis. It is a basic compilation of combined page views and the amount of users that visit a website.

The Alexa Ranking is taken from page views and user visits averaged over three months.

After three months have passed, a website’s current Alexa Ranking will be compared to its previous ranking to show any fluctuation in traffic in different quarters throughout the year. As you’ve probably gathered from the world of SEO, it’s important for your website to be naturally popular if you want to get exposure and traffic. Yes, whether you like it or not, the Internet is a popularity contest, and the Alexa Ranking of your website plays a role in your success.

If you have an e-commerce website, your Alexa Ranking can prove that you’re reliable in the eyes of your customers. Even if you have a noncommercial website or personal blog, improving your Alexa Ranking will improve traffic and increase your potential to earn ad revenue.

Now to get down to the nitty-gritty… If you have a low traffic website, it’s hard to rely on the accuracy of your Alexa Ranking. But once your website reaches the sweet spot of 100,000 or less, the Alexa Ranking is considered to be much more accurate. If you can increase your ranking to as little as 10,000 (the lower the ranking, the better), your website becomes even more credible as a traffic hotspot on the Internet.

Now that you’re in the know about the Alexa Ranking of your website, here are a few tips that you can use to naturally improve your rankings over time:

  1.  Install the Alexa toolbar on your browser.
  2. Encourage your website visitors to install and use the Alexa toolbar.
  3. Write compelling articles and informative blog posts to attract more traffic.
  4. Encourage blog commenting whenever possible.
  5. Synchronize your website and blog with social media to boost traffic.

(Recently, dipped below the 100,000 page rank mark at Alexa – 94,425 at the time of this writing- , so I thought this would be a good opportunity to take a closer look at Alexa rankings and what they mean, and how to improve your site’s rankings.  – James)

Bethany Ramos is a full-time freelance writer that co-owns her own e-commerce website, The Coffee Bump. The Coffee Bump specializes in a wide variety of coffee makers Bunn and assorted coffee and espresso products.