The Windows Phone Phablet & Why It’s Here to Stay

Phablets are swiftly becoming the latest Windows mobile device trend. Slotted in between tablets and smartphones, these convenient devices are slated to account for 18 percent of all smartphone shipments in 2013 and eventually 25 percent of all smartphone sales, according to data from ABI Research. Tech experts believe phablets are merely a phase in the Windows phones’ and tablets’ ongoing evolution. Nokia’s development of a Windows Phone phablet is a 6-inch, yet lightweight, device called the Bandit.

Wait… What Is a “Phablet?”

Phablets are basically what it says on the tin — a mobile device that combines the attributes and size of a tablet with the portability of a smartphone. Size-wise, phablets represent the middle ground between the average 3.5 inch smartphone and the average 7 inch to 10.1 inch tablet. For instance, T-Mobile has the Galaxy Note, a 5.3 inch phone that dwarfs the 3.5 inch iPhone. It pales in comparison to larger dedicated tablets. Feature-wise, phablets offer many of the same apps on the same operating platforms as tablets and smartphones.

The latest round of smartphones with larger screens can be chalked up to consumer demand. According to information gathered by Tech News World, 77 percent of smartphone buyers preferred devices with 4.5 inches or more of screen real estate. This explains the relative success of large phablets in the mobile device market.

Here To Stay

ABI’s research suggested that more than 150 million phablets will be shipped to consumers during 2013. According to Time, Samsung has already sold over five million of its Galaxy Note II handsets, the successor to the original Note. The Windows phablet is already gaining social media hype. Check out why the phablet trend has a promising future.

  • The Best of Both Worlds: Phablets offer a unique compromise between smaller smartphones and larger tablets. For consumers who don’t want to carry around both, the phablet represents an attractive alternative that offers the capabilities of both in a manageable form factor.
  • Less Talk, More Surfing: You can place calls on a phablet, but chances are good you’ll spend more of your time browsing the Internet and listening to music stored on your device — tasks that a large-screen phablet excels at. A recent survey from The Telegraph showed people spend more than 24 minutes daily surfing the ‘net, while only half of that time is spent on phone calls.
  • Better Visibility: For most manufacturers, larger screen sizes also mean higher resolution screens. The latest phablets are also capable of playing 1080p HD video, an attractive proposition for avid movie fans.
  • Improved Usability: A bigger screen also makes it easier to see and use most apps. It’s no wonder today’s tech consumers have shown a greater preference towards larger displays with high resolutions.
  • More Bang for the Buck: Prices for a phablet are roughly comparable to those for smartphones. As a result, consumers feel they’re getting more for their money.