Why The Ultrabook Failed


Intel came up with the idea of ultrabooks, announcing this new concept in the year 2011. These new high-end subnotebooks were to have certain improvised features, which would involve reducing the bulk of the device, in terms of weight, without affecting its performance and battery life in a negative way.

This interesting concept of the ultrabook gave rise to a brand new trend in the world of computing. Ultrabooks were made available to the masses, but the outcome wasn’t quite as expected. Ultrabooks failed miserably in the market, even though several attempts were made to boost their demand.

Many factors have been held responsible for the failure of these promising devices. However, the bottom-line is: ultrabooks have failed, no matter how promising Intel made them seem.

The Main Reasons Why Ultrabooks Failed


Ultrabooks were a highly ambitious project that seemed absolutely perfect, in terms of detailing. They seemed to have just about everything that was needed, to make it big in the computing world. But the unexpected happened – ultrabooks failed miserably, even though many efforts were made to save this new project from biting the dust.

The world’s top 5 lightest laptops show that the ultrabook range faced and continues to face the most competition from Apple’s MacBook range of laptops. There are quite a few reasons that account for the failure of ultrabooks. However, here’s a close look at some of the most obvious reasons for such a catastrophe.

The Increasing Popularity Of Tablets


Tablets are steadily overshadowing most other computing devices, such as PCs and laptops. One of the primary reasons for this change of consumer preferences is the fact that tablets are much smaller in size than other computing devices, which makes them easy to carry around. These devices are also very handy as they allow their users to do just about everything that they need to do, on a much smaller and more portable computing device. As a result of this, the sales of ultrabooks have suffered immensely.

Faulty Marketing Tactics

Marketing plays a very important role in the success of any commodity or service. In the case of ultrabooks, marketing can be held responsible to a great extent for the failure of this concept. The marketing tactics that were employed in the promotion of the ultrabook weren’t able to create the necessary amount of speculation and enthusiasm among the masses, which is why such gadgets didn’t gain a stronghold in the market. When these gadgets were eventually launched, the response was disastrous.

Unappealing Price Of Ultrabooks

Keeping in mind the intense competition in the market, as far as computers are concerned, ultrabooks weren’t priced in such a way as to attract the attention of consumers. This is where tablets and smartphones scored over ultrabooks, as they provided consumers with an economical way to compute on the go.

Flawed Build

Ultrabooks were flawed in their design and build. They lacked certain basic features and were very slow in comparison to their rivals. They were essentially made with multiple flaws, which were initially responsible for convincing people against buying PCs. Even the battery life of an ultrabook wasn’t as good as it was expected to be, or as good as its rivals, particularly the MacBook range.

Intense Competition From Other Subnotebooks

Ultrabooks weren’t able to win over the masses, even after appearing to be rather promising devices. The fact that added fuel to fire is the intense competition from other lightweight and portable computers, which were loaded with lots of excellent features.

The world’s top 5 lightest laptops basically feature MacBooks, which are the strongest rivals for Intel’s ultrabooks. Apple’s MacBook Air (11.6-inch, 2013 version), Samsung ATIV Book 9 Plus, MacBook Air (13.3-inch, 2013 version), Lenovo ThinkPad T430, and Apple MacBook Pro (13-inch Retina display, 2012 version) have made their way into the top 5 world’s lightest laptops.

What The Future Holds For The Ultrabook


As per the documents viewed by SemiAccurate, Intel has slammed its own range of ultrabooks by naming them ‘failures’. This comes as quite a shocker, especially due to the fact that the company has actually admitted their own failure.

These tough competitors are bound to take the laptop market by storm, much to the dismay of those who still believe that ultrabooks will be able to make it big in the market. However, Intel has decided to play safe. Even though they still keep promoting the ultrabook, they are now paying more attention to their new 2-in-1 computing strategy. This involves the promotion and marketing of low-cost, low sales processors, which will be based on Intel’s very own Atom architecture.

What The Future Of Computing Will Be Like

As far as ultrabooks are concerned, success is a far cry from the truth. With Intel’s own acceptance of failure, it seems the world of mobile computing is in for some radical change. Apple’s range of MacBooks has been very successful, and so have several other ranges of lightweight laptops.

Tablets have also metamorphosized the way people compute on the go. Smartphones have had a similar effect on computing as well. All in all, the future of computing is rather bright, with more and more convenient and easily portable computing devices making their way into the market.

Even though the ultrabook failed, Intel, as well as other companies needn’t give up all hope just yet. The future is yet to see many more path-breaking innovations, with smaller and lighter devices that are capable of doing just about everything that your PC would have done – and more.