The Connection Of Real Estate With The Internet World

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With almost all the business genres seeking the online path in expanding the realms of their empire, the real estate business is certain to not stay put. All the major brick-and-mortar real estate firms have an online presence today. But why should a solid and concrete property depend upon the virtual world for getting sold?

The property may be material, but letting buyers know of its availability and features is what matters. With almost half the potential world population active on the internet, it’s common for agents to opt for the online route to seek buyers. With a website at hand and the vast power of reputed search engines to tap, marketing online may apparently seem to be a simple process. But then, it’s not so easy. The competition for the top spot on major search engines for related real estate keywords is unimaginably fierce. But there is still hope for the amateurs in the virtual business. Social media comes as a savior, what with almost a quarter of the internet population active on them.

Let the Buyers and Sellers know about your potential: Buyers usually tend to trust the website that pops up first in the search results, but it’s difficult to convince them merely through the content on your website. If you market it on social media, you will stand a better chance at converting an interested buyer into an effective lead, primarily due to the recommendation of peers. The most obvious networking websites that ring in the head are Facebook, Twitter, and Google Plus, when we talk about social media marketing (SMM). Additionally, it’s easier to respond to potential customers through such networking tools.

Networking with players in your niche: The inadvertent advantage that you gain by SMM is the ability to socialize with other real estate agents. They are not your rivals, but effective ladders in obtaining recommendations. Networking with other professionals will also aid your website in getting back links, which will in turn benefit your ranking on major search engines.


A trusted reputation will work wonders: Real estate, or rather any business, runs on the kind of reputation harbored by the agent, then be it online or offline. A credible reputation will take you far in the trade. You won’t even need to request for back links as your credibility grows. Suppose that you effectively sell the property of a person who is the owner of the most reputed movie DVD vendor website. He may unintentionally or otherwise recommend your organization to his customers. Imagine the potential of traffic you might receive from his website, apart from the priceless back link! Building a credible reputation does take time, but it is most certainly worth the wait. And networking will only aid in building it faster.

While topping the charts on SERPs for the real estate related keywords is a magnificent dream to ponder on, being the most talked about firm on social networking websites might incidentally make your firm top the SERPs, since major search engines give more weightage to a Facebook like, or a Google +1, than the traditional back link.

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Kenneth Brooks is a real estate agent working for one of the leading property dealers in Australia. You can visit his website to know more about the Investment Property in Glen Iris area.