Picking a Domain Name – What to Focus on

Picking the right domain name is vital to ensure that your website gets as much traffic as possible. There are so many options and choices out there that often people can make mistakes and end up being saddled with an inappropriate domain name. Here are some tips for picking a domain name and what you should focus on.

It can be tempting to choose a domain name that’s a bit quirky or even a variation on another popular and well known website. The problem with this is that quirky can be difficult to remember or spell and if you choose the variation option, it’s more likely that your clients will actually type in the other domain name and won’t be able to find you at all. Keep your domain name simple and make sure that it is easy to spell and easy to remember.

Although you may think that using your company name or your own name is the easiest option, you are in fact limiting the potential traffic. If you try and incorporate part of your products or services into the name then you will also appear to those that are just doing a general search. So for example if you offer accountancy services, play around with things that you offer clients as well as your company name and see if you can come up with something simple and original as your domain name.

If you expect that your client base will be worldwide then it is a good idea not to limit yourself to a country specific domain name. So for example if you are based in the United Kingdom you may lean towards picking a .co.uk, or .au if you are in Australia. However the most commonly recognised of these is the good old .com and by sticking to this you are making it as easy for your clients as you can.

If your chosen domain name can be both singular and plural, consider buying both of them so that no one else can. If you decide to do this you can set up the domain name that you are not using so that it will forward anyone that clicks on it to your actual website.
Another thing to keep in mind is that you should try not to use hyphens in your domain name if possible. Whilst people will remember names if you keep them simple, hyphens and where they are placed rarely are. By adding a hyphen to your domain name you could potentially be making sure that your website cannot be found by lots of potential clients.

So there you have some points to focus on when choosing a domain name. Remember the golden rule and keep it as simple as you can whilst making sure that you convey what you are actually offering if possible. Also don’t be downhearted if your first choice is already taken, a little more thought and you are more likely to come up with something original that suits your business perfectly.

Author Bio: My name is Katina. I used to work as customer support in Surftown. I helped people whenever they had problems with their webhosting or domain names (the term in Danish is Domæne).