Mobile business, mobile mind: The importance of business mobility

mobile coupleThe idea of sitting at your desk from 9 every day, and leaving the office behind you at 5, is a newly redundant one. Today, “the office” is a wide-reaching and ambiguous space, where workers can connect and collaborate with each other at any time, regardless of whether they’re in the same room, country or time zone. Real-time decisions are made electronically, fuelled by the explosion of smartphones and tablets on the international market. Indeed, the number of smart devices purchased worldwide is rapidly approaching 1billion, as more and more people in more and more countries subscribe to this highly effective mode of wireless communication (80% of employees globally use smart devices).

So what’s the deal?

This phenomenon has been labelled BYOD – or, Bring Your Own Device. An unprecedented shift in business hardware not witnessed since the PC became an indispensible and ubiquitous presence in offices around the world during the 1970s. Confirming their status on the pecking order, mobile devices have eclipsed PCs as the primary tool for web access and business usage.
It is therefore quite logical that the development of a solid BYOD strategy is expected to be the top business priority internationally over the next two years. Ways of increasing productivity through mobile engagement with employees are being constantly explored, as the digital capabilities of all mobile devices gather momentum not only in the workplace, but in how business is done at all levels.

Head in the clouds

Cloud-based services have become particularly prominent in the increasing mobility of business, insuring location independence in devices and providing secure access to critical data from anywhere, and at any time. Estimates show that by 2015 there will be 1 billion business users of cloud-based applications, indicating the rapid expansion of this technology is not expected to slow.
It similarly invites pertinent questions about the potential problems opened up by these technologies. Security risks remain at the forefront of businesses’ concerns when it comes to online operations. However, the fact that BYOD systems have been largely accepted as inevitable by most businesses means work on establishing effective countermeasures to these risks is constantly being done. Policies addressing security, governance and compliance have also led to the implementation of mobility management solutions, which provide safeguards for visibility and cost control. Such solutions ideally simplify your BYOD strategy – though of course, it is necessary to develop the one that suits your business best.

Eye on the prize

The day-to-day running of your business is constantly monitored by your mobility management solution, allowing you more freedom to focus on the advancement of your business into the future. Without doubt, engaging customers means keeping up with them, and that requires not only a keen eye for the future, but the time and ability to develop strategies based on this forward thinking.
Companies like Macquarie Telecom allow you to take a step back and view your business from the ground up, without losing yourself in the constant grind of strategy implementation. Macquarie Telecom data centres allow for a choice of all 3 networks; provides flexibility off any device or plan, and can be used at any time; and puts the power in your hands through online management tools and web application management from Macquarie Mobility Manager. Optimum security, complete visibility, and enhanced business mobility solutions are at your fingertips, enabling you to build towards that next big goal.

Rob Johnson is a media graduate and freelance writer whose research into data centres has taught him how much is at stake in the digital business world of today. His non-business-oriented mind boggles.