Here we are, right smack in the middle of the Holiday season once again. The most celebrated of them all, Christmas, is right around the corner. Already, both vendors and potential customers are gearing up to end the year with a loud financial explosion of purchases and sales. If Black Friday and Cyber Monday sales are any indication, much money is going to change hands this Christmas, albeit with a slightly anemic outlook based on some experts’ assessments.
Electronics purchases are certainly one of the things that will most likely take a chunk of your spending budget for this season. There are literally thousands of products being bannered in front of you by merchants both online and brick-and-mortar, and it is becoming harder to keep your money or credit cards tucked safely in your wallet or purse.
I think it’s fair to assume that everyone with even an iota of common sense would like to make worthwhile purchases. With the state of the economy not as rosy as we would like (the fiscal cliff immediately comes to mind), it is only right that you spend your money wisely. My contribution to our fellow countrymen is this: a handful of things to consider when looking around to purchase a digital device for gifts or personal use.
Define What You Need or Want
Nowadays, gadgets do a plethora of things. A mobile phone, for instance, is no longer just a phone; within it are the features and capabilities of a camera, internet browser, scientific calculator, planner, personal computer, etc. This makes it all the more attractive to have one, and at the same time, a whole lot more difficult to choose which phone would be the best one for your budget and needs/wants.
Before browsing the online marketplace or entering that electronics store, be armed with the key functions and features you are looking for. For example, you are looking for a device for non-work related internet browsing that you can conveniently use while at home or in a place of leisure and relaxation. A little research will reveal that tablets would be the most appropriate, given their sufficiently large touch screens and light weight.
Identify Merchants With Good Feedback and Reputation
Just about every peddler of gadgets has done their research and made available the goods that a lot of people are interested in buying. That doesn’t mean you should just go to some random online store or shop and buy something there.
Now more than ever, one has to be a vigilant consumer. Shortlist a handful of stores based not only on their friendly prices (and possibly shipping policies), but on their quality of service and reliability as well. Sites like Bizrate can help you separate the wheat from the chaff.
“Cutting Edge” Isn’t Always the Best Choice
Contrary to what just about every advertisement is telling you, pouncing on the newest, shiniest thing isn’t the right thing to do. It is a very frequent occurrence that products with supposedly groundbreaking technologies are often still immature and ridden with bugs and unforeseen quirks.
Some people have already caught on to this, like smarter shoppers who are still in a wait-and-see attitude regarding newer products like the Microsoft Surface. Windows 8 might be a decent operating system from the get-go, but there are still enough problems that would make the more pragmatic gadget geek shy away from it for the meantime. When an improved version comes out later on, it will be worth looking into once again.
Have a Lot of Fun
Shopping is supposed to be a relaxing and enjoyable activity. Don’t forget that! It is best when you make your purchasing decision with a sharp mind, a light heart, and a positive mindset.
I wish you and your loved ones a happy Holiday shopping spree, and let us all look forward to a more prosperous year ahead!
About the Author
Stacey Thompson is a professional writer, marketer, entrepreneur, and a lover of weird little animals. She is based in San Diego, California, and works with many companies that offer quality gadgets and other electronic products and related services like Tronix Country, GreatCall, and Chassis Plans.