With everyone in the world of ecommerce furiously fretting about whether or not social media has much of an impact, and everyone in the world of digital marketing emphatically emphasising the fact that YES, it makes a huge difference if you do it right, Boticca has decided to kindly publish the results of a study of their own social media platforms and how the referrals from them acted when they got to the site.
Boticca’s infographic outlines what its customers from two social media platforms – Facebook and Pinterest (50k from each platform, no less, who visited between 15 Mar and 15 Apr 2012) – in terms of converting once they reached the site. In summary, both Facebook and Pinterest have a positive impact on sales and customer engagement. However, there are a few marked differences which you might find surprising…
- Conversion rate = Pinterest is lower than Facebook
- Bounce rate = Pinterest = higher than Facebook
- Average a spend of Pinterest users = $180
- Average a spend of Facebook users = $85
Spending 65% more time onsite than Pinterest referrals, Facebook referrals tend to engage more with the brand and explore the site more thoroughly.
But don’t take our word for it – check out the infographic! (Click to enlarge)
Facebook Vs Pinterest: 5 Things We’ve Learned was researched and compiled by Boticca.