With most domestic broadband packages each customer will be assigned a dynamic IP address that changes after so many hours, days or weeks. In fact, it will usually change every single time a web connection is initiated, which might obviously be a frequent occurrence.
For some businesses, a dynamic IP will be perfectly adequate, although in general an enterprise IT environment might benefit more from a static IP. A static IP can be assigned to you by your ISP and allows you to retain the same consistent identifying code for as long as you use the same service or until you request a new IP.
But what are the main reasons for a business to choose a static IP address and what advantages will it offer over a dynamic IP?
Remote Server Access
The most commonly advertised benefit of a static IP is that it allows you to run a server from within your business that can be accessed externally, giving you the ability to run files and apps from any other device with an internet connection irrespective of where you happen to be located at the time.
This is convenient for businesses that want to give employees the opportunity to work from home or while they are out in the field. It is also beneficial for companies that may operate from several sites and want a consistent internal network linking all these locations.
Remote access not only applies to servers, but also to individual PC workstations, so even if you do not have a dedicated server you can use a static IP to get at the files stored locally on business computers when you are away from the office.
Most modern businesses will want to operate a website that makes it easier for prospective clients to find out more about them and even purchase products and services direct online. With a static IP address it is possible to host a full business website internally and take responsibility for your firm’s web presence.
Dynamic IPs are by nature liable to change, typically being reassigned by providers without any prior warning. This can result in downtime and although it may be for a brief period it is the kind of unstable service that might end up costing your business money through reduced productivity and lost custom.
Retaining an active, fast network connection is an ability that businesses should value, which is why static IP addresses can have real enterprise appeal.
Security and Back-up
Static IPs can help to improve a number of security elements, including wireless services and remote access. Establishing a VPN (virtual private network) so that remote access to your internal network is managed will help to enhance convenience and productivity while avoiding unwanted intruders.
A static IP can also be beneficial when it comes to providing data continuity for your business. If you are regularly creating back-ups of in-house servers on remote platforms, then a static IP will mean that this process can occur seamlessly and without interruption.
It is possible for businesses to invest in single static IPs, or even choose bundles that include multiple static IPs that might be suitable for a variety of purposes. Most of these come with impressive after-sales support to make sure that you are getting the most out of your service.
Static IPs are generally an affordable option for businesses, even if they might cost a little more on a monthly basis than dynamic IPs. It is the kind of investment that will prepare your business to use the latest communications and IT services without being hindered by a constantly shifting and changing IP address.
The author, Jamie Garner, recommends Daisy Group for business-class broadband connections.